My Contribution at Panasonic Automotive
Learn about the primary Traits and Preferences research project I was a part of during my internship at Panasonic.
Due to the confidential nature of this work, I cannot disclose some details which may contain confidential information.
Traits and Preferences Research Project
Study Type, Purpose, and Goal
Exploratory quantitative survey research to assist with design and strategy.
Goal: Develop a short and reliable inventory of questions that yield the most relevant information about preferences based on personality types and perspectives.
Project Steps
Literature Review: Conduct literature review on personality, driving styles, behaviors, and aesthetic preferences
Protocol Development: Select questionnaires and create aesthetic preference images for testing
Data Collection: Online survey
Data Mining: Analyze data for key results and patterns.
Report: Deliver report summarizing the project and delivering product improvement guidance to stakeholder team (planned)
Key Results
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Identified differences between U.S., Germany, and Japan for personality, driving style, driving behaviors, tech propensity, aesthetic preferences, and interaction preferences.
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Identified key variables to differentiate personalization types with unique preferences.
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Identified key questionnaire items that relate to UX preferences.
Slides From My Results Presentation
